Module 1: Introduction to Digital & Social Media Marketing

• Basics of Digital Marketing
• Introduction to Social Media Marketing
• Importance of Social Media for Business Growth
• Organic vs Paid Marketing

Module 2: Social Media Platforms Overview

• Facebook Marketing
• Instagram Marketing
• LinkedIn Marketing
• YouTube Marketing
• Twitter (X) Marketing
• Choosing the Right Platform for Business

Module 3: Social Media Tools

• Introduction to Social Media Management Tools
• Graphic Design Tools for Social Media
• Content Research Tools
• Hashtag Research Tools
• Analytics & Performance Tools

Examples of Tools:

• Canva
• Meta Business Suite
• Hootsuite
• Buffer
• Google Analytics

Module 4: Social Media Content Strategy

• Creating Social Media Content Plan
• Understanding Audience Behaviour
• Types of Social Media Content
• Branding Strategy for Social Media

Module 5: Social Media Calendar

• What is a Social Media Calendar
• Planning Monthly Content
• Content Scheduling Strategy
• Festival & Event Based Marketing
• Creating a 30-Day Social Media Calendar

Module 6: Social Media Scheduler

• Introduction to Social Media Scheduling
• Scheduling Posts Automatically
• Best Time to Post Content
• Managing Multiple Platforms

Tools Covered:

• Meta Business Suite
• Hootsuite
• Buffer
• Later

Module 7: Facebook & Instagram Advertising

• Facebook Business Manager Setup
• Ads Manager Overview
• Campaign Creation
• Ad Set Setup
• Audience Targeting

Module 8: Ad Creatives & Content Creation

• Image Ads Creation
• Video Ads Creation
• Writing High Converting Ad Copy
• Call-To-Action Strategy

Module 9: Lead Generation Campaign

• Creating Lead Generation Ads
• Facebook Lead Form Setup
• Collecting Customer Data
• Integrating Leads with CRM

Module 10: Pixel & Conversion Tracking

• Facebook Pixel Setup
• Website Tracking
• Retargeting Campaigns

Module 11: Performance Analysis

• Understanding Ad Metrics
• CTR, CPC, CPM
• Ad Optimization
• Scaling Successful Campaigns

Module 12: Live Practical Training

• Running Live Ads Campaign
• Real Business Case Studies
• Lead Generation Project
• Campaign Report