MODULE 1 – SEO FUNDAMENTALS & SEARCH ENGINE BASICS

1. Introduction to Search Engine Optimization
2. What is SEO and Why SEO Matters
3. How Search Engines Work
4. How Google Search Works
5. Crawlers, Spiders, Bots and Indexing
6. Understanding Search Engine Ranking
7. What is SERP?
8. Organic Search vs Paid Search
9. Types of SEO
10. On-Page, Off-Page and Technical SEO
11. White Hat, Grey Hat and Black Hat SEO
12. Google Search Essentials
13. Understanding Google Algorithm Updates
14. SEO Penalties and Manual Actions
15. SEO Scope and Career Opportunities
16. SEO for Businesses, Startups and Entrepreneurs

MODULE 2 – WEBSITE CREATION & SEO FOUNDATION

Website Planning

1. Website Planning for SEO
2. Selecting the Right Domain Name
3. Domain Registration
4. Hosting and Types of Web Hosting
5. Connecting Domain and Hosting
6. SSL Certificate and HTTPS
7. Website Structure and Navigation
8. SEO-Friendly URL Structure

WordPress

1. WordPress Installation
2. WordPress Dashboard Overview
3. Pages, Posts, Categories and Tags
4. SEO-Friendly Website Structure
5. Important WordPress SEO Plugins
6. Rank Math SEO Setup
7. Website Speed Optimization Basics
8. Website Design Using Divi
9. Mobile-Friendly Website Optimization

MODULE 3 – KEYWORD RESEARCH & SEARCH INTENT

Keyword Research

1. Introduction to Keyword Research
2. Importance of Keywords in SEO
3. Types of Keywords
4. Short-Tail Keywords
5. Long-Tail Keywords
6. Branded and Non-Branded Keywords
7. Commercial Keywords
8. Informational Keywords
9. Transactional Keywords
10. Navigational Keywords
11. Local Keywords

Keyword Strategy

1. Understanding Search Volume
2. Keyword Difficulty
3. Competition Analysis
4. Search Intent
5. Finding Primary and Secondary Keywords
6. Keyword Mapping
7. Competitor Keyword Research
8. Keyword Clustering
9. Creating a Keyword Strategy

Tools

1. Google Keyword Planner
2. Google Search
3. Google Search Console
4. Google Trends
5. Ahrefs
6. SEMrush
7. Ubersuggest
8. Keyword Research Using AI Tools

MODULE 4 – SEO CONTENT & ON-PAGE OPTIMIZATION

SEO Content

1. Introduction to SEO Content Writing
2. Content Writing vs Copywriting
3. Understanding Search Intent
4. Creating SEO-Friendly Content
5. SEO Blog Writing
6. Content Structure and Formatting
7. Content Quality and Relevance
8. E-E-A-T Concepts
9. Helpful, People-First Content

On-Page SEO

1. Title Tag Optimization
2. Meta Description Optimization
3. Header Tags – H1, H2, H3
4. Keyword Placement
5. URL Optimization
6. Image SEO
7. Image Alt Text
8. Internal Linking
9. External Linking
10. Anchor Text Optimization
11. Content Readability
12. Transition Words
13. Duplicate Content
14. Content Refresh and Updating
15. Publishing SEO Content in WordPress
16. Optimizing Pages Using Rank Math

MODULE 5 – LOCAL SEO & GOOGLE BUSINESS PROFILE

Local SEO

1. What is Local SEO?
2. Importance of Local SEO
3. Local Search Ranking Factors
4. Local Keyword Research
5. Local Competitor Analysis
6. NAP – Name, Address and Phone Consistency
7. Local Landing Pages
8. Local Citations

Google Business Profile

1. Creating a Google Business Profile
2. Google Business Profile Verification
3. Understanding Google Business Profile Policies
4. Dashboard Overview
5. Business Information Optimization
6. Categories and Services
7. Business Description
8. Products and Services
9. Photos and Videos
10. Google Posts
11. Customer Reviews and Review Management
12. Local Q&A
13. Google Maps Optimization
14. How to Improve Local Search Visibility
15. Local SEO Reporting
16. Practical Local SEO Project

MODULE 6 – TECHNICAL SEO

1. Introduction to Technical SEO
2. Technical SEO Checklist
3. Website Crawling and Indexing
4. Crawlability
5. Indexability
6. XML Sitemap
7. Creating and Submitting a Sitemap
8. Robots.txt
9. Canonical Tags
10. Meta Robots Tags
11. 404 Errors
12. Redirects – 301, 302 and Other Redirect Concepts
13. Broken Links
14. Duplicate URLs
15. Website Architecture
16. Breadcrumbs
17. HTTPS and Website Security
18. Mobile SEO
19. Core Web Vitals
20. Page Experience
21. Website Speed Optimization
22. Structured Data and Schema Markup
23. International SEO Basics
24. JavaScript SEO Basics
25. Google Search Console Technical Reports

Security

1. Common Website Security Risks
2. Protecting WordPress Websites
3. SEO Spam and Hacked Websites
4. Basic Website Security Practices

MODULE 7 – OFF-PAGE SEO, LINK BUILDING & AUTHORITY

Off-Page SEO

1. What is Off-Page SEO?
2. Importance of Website Authority
3. What are Backlinks?
4. Types of Backlinks
5. DoFollow and NoFollow Links
6. Sponsored and UGC Link Attributes
7. Link Relevance
8. Link Quality
9. Anchor Text Strategy
10. Domain Authority and Other Third-Party Metrics

Link Building

1. Competitor Backlink Analysis
2. Link Building Strategy
3. Guest Posting
4. Digital PR
5. Email Outreach
6. Resource Link Building
7. Broken Link Opportunities
8. Unlinked Brand Mentions
9. Social Media and Brand Visibility
10. Image and Video Promotion
11. Local Citations
12. Backlink Monitoring
13. Identifying Toxic or Suspicious Links
14. Understanding Google's Link Spam Policies

Practical Project

1. Create a Safe Link-Building Campaign
2. Build a Backlink Tracking Sheet
3. Analyze Competitor Backlinks

MODULE 8 – SEO TOOLS, GOOGLE SEARCH CONSOLE & ANALYTICS

Google Search Console

1. Introduction to Google Search Console
2. Account Setup
3. Website Verification
4. Performance Report
5. Search Queries
6. Pages Report
7. Countries and Devices
8. Indexing Reports
9. URL Inspection Tool
10. Sitemap Submission
11. Page Indexing Issues
12. Manual Actions
13. Security Issues
14. Search Console SEO Reporting

Google Analytics

1. Introduction to Google Analytics 4
2. GA4 Account Setup
3. Property and Data Stream
4. GA4 Dashboard
5. Users and Traffic
6. Acquisition Reports
7. Engagement Reports
8. Events and Conversions
9. Landing Page Analysis
10. SEO Traffic Analysis
11. Creating SEO Reports

SEO Tools

1. Ahrefs
2. SEMrush
3. Screaming Frog
4. Google Trends
5. PageSpeed Insights
6. Rich Results Testing
7. SEO Browser Extensions
8. AI Tools for SEO Research and Analysis

MODULE 9 – YOUTUBE SEO, GOOGLE NEWS & MONETIZATION

YouTube SEO

1. Introduction to YouTube SEO
2. YouTube Search Algorithm Basics
3. Creating and Setting Up a YouTube Channel
4. YouTube Keyword Research
5. Video Topic Research
6. Competitor Analysis
7. Video Title Optimization
8. Video Description Optimization
9. Tags and Hashtags
10. Thumbnail Optimization
11. Video Scripting
12. Audience Retention
13. YouTube Analytics
14. YouTube Search Ranking
15. YouTube Shorts SEO
16. YouTube Monetization Basics

Google News & Publisher Visibility

1. Google News Fundamentals
2. Publisher Center Overview
3. Website Eligibility and Content Requirements
4. News Content Optimization
5. Structured Data for News Content

SEO Monetization

1. Google AdSense Fundamentals
2. AdSense Policies
3. Website Content Requirements
4. AdSense Setup
5. Ad Placement Basics
6. SEO Traffic Monetization
7. Affiliate SEO
8. Building Niche Websites
9. Content-Based Online Business Models

MODULE 10 – ADVANCED SEO, SEO AUDIT & CLIENT ACQUISITION

Advanced SEO

1. Advanced SEO Strategy
2. SEO Funnel
3. Search Intent Mapping
4. Topic Clusters
5. Content Silos
6. Topical Authority
7. Semantic SEO
8. Entity-Based SEO
9. Competitor SEO Analysis
10. SERP Feature Optimization
11. Featured Snippets
12. People Also Ask
13. Image Search Optimization
14. Video Search Optimization
15. AI-Assisted SEO Workflows
16. AI Search and the Changing Search Landscape

SEO Audit

1. What is an SEO Audit?
2. Technical SEO Audit
3. On-Page SEO Audit
4. Off-Page SEO Audit
5. Content Audit
6. Local SEO Audit
7. Competitor Audit
8. Google Search Console Audit
9. Analytics Audit
10. Website Speed Audit
11. Creating a Professional SEO Audit Report

SEO Career & Business

1. How to Get SEO Clients
2. Finding Local SEO Clients
3. Freelancing as an SEO Professional
4. Creating SEO Proposals
5. Creating SEO Packages
6. SEO Pricing Strategies
7. Client Communication
8. Monthly SEO Reporting
9. Client Retention Strategies
10. Building an SEO Portfolio
11. Starting Your Own SEO Agency

Final Live Project

Students will perform a complete SEO campaign on a live website, including:

• Website SEO Audit
• Keyword Research
• Competitor Analysis
• Content Strategy
• On-Page Optimization
• Technical SEO
• Local SEO
• Link-Building Strategy
• Google Search Console
• Google Analytics
• SEO Reporting
• Performance Tracking
• Client Presentation

HACKTECHMEDIA SEO COURSE – COURSE OUTCOME

After completing the course, students will be able to:

Research → Plan → Create → Optimize → Rank → Analyze → Report → Acquire Clients

Students will learn practical skills in:

• SEO
• Keyword Research
• SEO Content Writing
• On-Page SEO
• Off-Page SEO
• Technical SEO
• Local SEO
• Google Business Profile
• YouTube SEO
• Google Search Console
• Google Analytics 4
• SEO Auditing
• Competitor Analysis
• Link Building
• SEO Reporting
• AI-Assisted SEO
• Freelancing
• Client Acquisition
• SEO Agency Management

Practical Training

100% Practical Learning | Live Projects | Industry-Oriented Training | SEO Tools | Real Website Optimization | SEO Audit | Client Handling

HACKTECHMEDIA

Master SEO. Build Skills. Rank Websites. Grow Businesses.