MODULE 1 — Introduction to Amazon Selling & E-Commerce

• Understanding the Amazon marketplace
• How the Amazon seller ecosystem works
• Seller vs Vendor model
• Individual vs Professional Seller account
• Amazon marketplace opportunities
• Understanding Seller Central
• Basic seller requirements and documentation
• Product categories and restrictions
• Amazon fees and seller economics
• Understanding FBA, FBM and Easy Ship
• Choosing the right business model
• Common mistakes made by new sellers

Practical: Create an Amazon seller-business roadmap.

MODULE 2 — Seller Account Setup & Seller Central

• Seller account registration process
• Understanding Seller Central dashboard
• Business information and verification
• Bank account and tax information
• Shipping settings
• Return and refund settings
• Notification and account settings
• User permissions
• Understanding Seller Central reports
• Important account health indicators
• Navigating Seller Central tools

Practical: Seller Central dashboard walkthrough.

MODULE 3 — Product Research & Product Selection

• How to identify profitable products
• Product demand analysis
• Competition analysis
• Understanding Best Sellers
• Amazon search and product discovery
• Keyword-based product research
• Competitor analysis
• Pricing analysis
• Sales potential estimation
• Profit-margin calculation
• Identifying seasonal products
• Avoiding restricted and risky products
• Product validation framework

Practical: Research and shortlist 5 potential products.

MODULE 4 — Product Sourcing, Pricing & Profit Calculation

• Finding manufacturers and suppliers
• Local vs international sourcing
• Supplier evaluation
• MOQ and negotiation
• Understanding product cost
• Packaging and labeling requirements
• Shipping and logistics costs
• Amazon selling fees
• FBA-related costs
• Calculating gross and net profit
• Break-even analysis
• Pricing strategy
• Competitor price analysis

Practical: Create a complete product profitability sheet.

MODULE 5 — Product Listing & SEO

• Amazon product listing structure
• Product title optimization
• Bullet-point writing
• Product description
• Backend search terms
• Keyword research
• Search-intent analysis
• Product-image requirements
• A+ Content basics
• Brand Store basics
• Competitor listing analysis
• Amazon SEO fundamentals
• Common listing mistakes
• Listing optimization checklist

Practical: Create and optimize one complete Amazon listing.

MODULE 6 — FBA, FBM, Shipping & Order Fulfillment

• What is Fulfillment by Amazon?
• FBA vs FBM
• FBA registration process
• FBA shipment creation
• Product labeling
• Packaging requirements
• Inventory shipment process
• Inventory management
• Storage considerations
• Order processing
• Returns and refunds
• Customer service
• Managing stranded and inactive inventory
• Avoiding fulfillment mistakes

Practical: Create a mock FBA shipment from Seller Central.

MODULE 7 — Amazon Advertising & Marketing

• Introduction to Amazon Ads
• Sponsored Products
• Sponsored Brands
• Sponsored Display
• Automatic campaigns
• Manual campaigns
• Keyword targeting
• Product targeting
• Negative keywords
• Bid strategy
• Campaign structure
• Budget management
• ACOS
• ROAS
• TACOS
• Campaign optimization
• Scaling profitable campaigns

Practical: Build a complete Amazon advertising campaign structure.

MODULE 8 — Amazon Analytics, Sales & Conversion Optimization

• Understanding Amazon Business Reports
• Sales dashboard
• Traffic analysis
• Conversion rate
• Sessions and page views
• Buy Box fundamentals
• Inventory performance
• Advertising reports
• Keyword performance
• Identifying low-performing products
• Listing conversion optimization
• Pricing optimization
• Sales-performance tracking
• Building seller KPIs

Practical: Analyze a sample seller account and prepare a performance report.

MODULE 9 — Amazon Policies, Account Health & Problem Resolution

• Understanding Amazon seller policies
• Account Health dashboard
• Order Defect Rate
• Late Shipment Rate
• Cancellation Rate
• Policy violations
• Intellectual-property complaints
• Product authenticity issues
• Listing suppression
• Account suspension
• Performance notifications
• Understanding appeals
• Plan of Action (POA) fundamentals
• Preventing account deactivation
• Ethical and compliant selling practices

Practical: Prepare a sample Amazon Plan of Action for a hypothetical suspension.

MODULE 10 — Scaling Your Amazon Business

• From first sale to consistent sales
• Scaling winning products
• Product portfolio expansion
• Brand building
• Brand Registry fundamentals
• A+ Content strategy
• Amazon Store strategy
• Advanced advertising
• External traffic
• Social media + Amazon strategy
• Customer-review compliance
• Inventory forecasting
• Reinvestment strategy
• Automation opportunities
• Building a long-term e-commerce brand
• Amazon business KPI dashboard
• 90-day growth strategy

Final Practical Project:

Students create a complete Amazon Business Growth Plan, including:

1. Product research
2. Supplier selection
3. Cost & profit calculation
4. Product listing
5. SEO keywords
6. FBA/fulfillment plan
7. Advertising strategy
8. Sales forecast
9. Account-health strategy
10. 90-day growth plan