6-Month Digital Marketing Master Course

Duration: 6 Months / 24 Weeks

Recommended Format: 5 days/week

Level: Beginner to Advanced

Outcome: Job-ready / Freelance-ready / Agency-ready Digital Marketer

Month 1 — Digital Marketing Foundation & SEO Fundamentals

Week 1: Complete Digital Marketing Foundation

• Understanding the Digital Marketing ecosystem
• SEO, SEM, SMM, Email Marketing, Content Marketing
• Analytics and performance marketing
• Traditional vs Digital Marketing
• Customer journey
• Awareness → Consideration → Conversion → Retention
• Digital sales funnel
• Setting SMART marketing goals
• KPIs and basic marketing metrics
• Introduction to omnichannel marketing

Week 2: Website, Content & SEO Fundamentals

• Website fundamentals for marketers
• Search engines and how Google Search works
• Introduction to Search Engine Optimization
• Keyword research fundamentals
• Search intent
• Short-tail vs long-tail keywords
• On-page SEO
• Title tags, meta descriptions and headings
• URL optimization
• Internal linking
• Image SEO
• Content optimization

Week 3: Technical & Advanced SEO Fundamentals

• Technical SEO
• Crawling and indexing
• XML sitemaps
• Robots.txt
• Canonical tags
• Mobile SEO
• Page speed optimization
• Core Web Vitals
• E-E-A-T: Expertise, Experience, Authority & Trust
• Voice Search Optimization
• Zero-click searches
• Featured snippets
• Snippet optimization

Week 4: Content SEO & Topic Authority

• Content clusters
• Pillar pages
• Topic authority
• Semantic SEO
• SEO content strategy
• Competitor content research
• Keyword mapping
• Content briefs
• Building an SEO content calendar
• SEO measurement and reporting

Month 1 Practical:

Create a website/brand SEO strategy including keyword research, competitor analysis, content plan and on-page optimization.

Month 2 — Advanced SEO, International SEO & Google Ads

Week 5: Advanced SEO Audits

• Complete SEO audit framework
• Technical SEO audit
• On-page SEO audit
• Off-page SEO audit
• Crawlability and indexability
• Broken links
• Duplicate content
• Redirects
• Site architecture
• Internal linking audit
• SEO audit reporting

Tools:

• Semrush
• Ahrefs
• Screaming Frog SEO Spider

Week 6: Competitor & Backlink Analysis

• Competitor SEO research
• Competitor keyword analysis
• Keyword Gap Analysis
• Content Gap Analysis
• Backlink profile evaluation
• Link-building opportunities
• Toxic/spam backlink concepts
• Digital PR and link acquisition
• Competitor backlink analysis

Week 7: International SEO & Schema Markup

• International SEO strategy
• Multi-country websites
• Multi-language websites
• URL structures for international SEO
• Hreflang implementation
• Geo-targeting concepts
• International keyword research
• International link building
• Schema Markup fundamentals
• JSON-LD
• Article schema
• FAQ schema
• Product schema
• Review schema
• Testing and validating structured data

Week 8: Google Ads Fundamentals

• Introduction to paid advertising
• Google Ads ecosystem
• Account and campaign structure
• Search campaigns
• Display campaigns
• Keywords and match types
• Negative keywords
• Ad copywriting
• Targeting and bidding
• Quality Score
• Ad Rank
• Conversion tracking
• Basic remarketing

Month 2 Practical:

Conduct a complete SEO audit and create a Google Ads Search campaign for a selected business.

Month 3 — Advanced Google Ads, YouTube Ads & Social Media Advertising

Week 9: Advanced Google Ads

• Advanced Search campaigns
• Smart Bidding
• Maximize Conversions
• Target CPA
• Target ROAS
• Conversion optimization
• Audience targeting
• Remarketing audiences
• Campaign optimization
• Search term analysis
• Budget optimization
• Performance reporting

Week 10: Performance Max

• Introduction to Performance Max
• PMax campaign structure
• Asset groups
• Audience signals
• Creative assets
• Product feeds
• Conversion goals
• Budget and bidding strategy
• PMax optimization
• Performance analysis

Week 11: YouTube Ads Advanced

• YouTube advertising ecosystem
• Skippable in-stream ads
• Non-skippable ads
• Bumper ads
• Video discovery/in-feed ads
• Audience targeting
• Interests
• Keywords
• Topics
• Demographics
• Remarketing
• Video ad creative strategy
• Hooks and CTAs
• A/B testing
• Creative and placement optimization

Week 12: Facebook & Instagram Ads

• Meta Ads ecosystem
• Campaign objectives
• Custom Audiences
• Lookalike Audiences
• Retargeting
• Lead generation campaigns
• Conversion campaigns
• Engagement campaigns
• Messenger campaigns
• Creative testing
• Audience testing
• Placement testing
• Meta Ads reporting
• Scaling winning campaigns

Month 3 Practical:

Build a complete paid-media strategy covering Google Search, PMax, YouTube and Meta Ads.

Month 4 — E-Commerce, Social Media, Growth & Lead Generation

Week 13: E-Commerce Marketing

• E-commerce business models
• Shopify fundamentals
• WooCommerce fundamentals
• E-commerce website structure
• Product pages
• Conversion Rate Optimization
• Product descriptions
• Product images
• Customer reviews
• Cart and checkout optimization

Week 14: Google Shopping & Meta Catalog

• Google Merchant Center
• Product feeds
• Product titles and descriptions
• Feed optimization
• Product categorization
• Google Shopping campaigns
• Shopping performance analysis
• Meta Catalog setup
• Dynamic Product Ads
• Dynamic retargeting
• Product catalog management

Week 15: Dropshipping & E-Commerce Growth

• Dropshipping business model
• Selecting products and niches
• Supplier research
• Store setup
• Product sourcing
• Supplier management
• Order fulfillment
• Basic automation
• Customer support
• E-commerce advertising
• Retention strategies

Week 16: Social Media Branding & Management

• Personal branding
• Business branding
• Brand identity
• Social media strategy
• Content pillars
• Organic content strategy
• Posts
• Stories
• Reels
• Lives
• Community building
• Paid + Organic synergy
• Boosting high-performing content
• Social media calendar

Month 5 — Growth Hacking, Lead Generation, Funnels, Affiliate & AI

Week 17: Growth Hacking

• Growth marketing fundamentals
• Viral marketing concepts
• User acquisition strategies
• Referral marketing
• Community-led growth
• Behavioral retargeting
• Scarcity and urgency
• Customer retention
• Experimentation frameworks
• Growth metrics

Week 18: Lead Generation & Sales Funnels

• B2B vs B2C lead generation
• Lead generation channels
• Lead magnets
• eBooks
• Webinars
• Free courses
• Landing pages
• Forms and CTAs
• Lead qualification
• Sales funnels
• Awareness → Interest → Consideration → Conversion
• Leadpages/ClickFunnels fundamentals

Week 19: Funnel Optimization & A/B Testing

• Full-funnel strategy
• Funnel metrics
• CTR
• CPC
• CPA
• Conversion Rate
• ROAS
• Customer Acquisition Cost
• Landing-page A/B testing
• Ad creative testing
• Audience testing
• Email A/B testing
• Conversion Rate Optimization

Week 20: Affiliate Marketing, Blogging & Monetization

• Niche selection
• Authority websites
• SEO blogging
• Content calendars
• Traffic generation
• Affiliate marketing fundamentals
• Affiliate program selection
• Amazon Associates
• CJ
• ShareASale
• Google AdSense
• AdSense approval fundamentals
• Promoting courses
• eBooks
• Webinars
• Passive-income models

Week 21: Content Strategy & AI Tools

• AI-assisted content strategy
• Using OpenAI's ChatGPT
• Jasper
• Copy.ai
• AI-assisted keyword research
• Blog creation
• Social media content
• Ad copy
• Email copy
• Content repurposing
• Prompt engineering for marketers
• AI + human editing
• Fact-checking AI-generated content

Month 6 — Automation, Analytics, Reputation, Freelancing & Final Project

Week 22: Social Media & Email Marketing Automation

Social Media Automation

• Buffer
• Hootsuite
• Publer
• Monthly content scheduling
• Automated publishing
• Analytics reporting

Email Marketing Automation

• CRM fundamentals
• Zoho CRM
• HubSpot basics
• Lead nurturing
• Drip campaigns
• Behavioral email sequences
• Abandoned-cart emails
• Customer retention campaigns

Week 23: Advanced Analytics, Tracking & ORM

GA4 & Tracking

• Google Analytics 4 deep dive
• Audience creation
• Event tracking
• Form submission tracking
• Download tracking
• Video-view tracking
• Conversion tracking
• Funnels
• Google Tag Manager
• Tracking implementation
• Attribution models
• First-click
• Last-click
• Linear
• Time-decay
• Multi-touch customer journeys

Online Reputation Management

• Online reputation strategy
• Review management
• Negative comments
• Negative reviews
• Social listening
• Brand monitoring
• Crisis management
• Crisis response planning
• Brandwatch
• Mention

Week 24: Business, Freelancing & Final Capstone

Digital Marketing Business

• Starting a digital marketing agency
• Business registration
• Branding
• Agency positioning
• Portfolio development
• Website creation
• Service packages
• Pricing strategy

Legal & Finance

• Contracts
• Service agreements
• GST and taxation basics in India
• International client basics
• Payment terms
• Client onboarding

Client Acquisition

• Proposal writing
• Pitch decks
• Sales calls
• Client discovery
• Winning proposals
• Retainer models

Freelancing

• Upwork profile optimization
• Fiverr profile optimization
• Freelancer.com
• Finding first clients
• Building reviews and testimonials
• Client communication
• Project management