Master Digital Marketing

Complete Digital Marketing Foundation

1. Understanding the Digital Ecosystem (SEO,
2. SEM,
3. SMM,
4. Email,
5. Content, Analytics)
6. Overview of Customer Journey and Digital Sales Funnel Setting Digital Marketing Goals (SMART Goals)
7. Basics of Omni-channel Digital

Advanced SEO(Search Engine Optimizations

1. Core Web Vitals: Speed, Interactivity,
2. Stability Optimization E-A-T Factors (Expertise,
3. Authority, Trustworthiness)
4. Voice Search Optimization
5. Techniques Zero-Click Searches
6. aSnippet Optimization Content Clusters
7. Topic Authority Building

International SEO 

1. Setting Up Websites for Multi-Region/Multi-Language Audiences
2. Hreflang
3. Tag Implementation
4. Geo-targeting via Google Search Console
5. Building Links Content for International Traffic

SEO Audits and Tools (SEMrush, Ahrefs, Screaming Frog)

1. Conducting a Full SEO Audit: Technical,
2. On-Page,
3. Off-Page
4. Competitor Analysis Using Ahrefs & SEMrush
5. Keyword Gap Analysis
6. Backlink Profile Evaluation Using Screaming Frog for Site Crawls

Schema Markup (Advanced Technical SEO)

1. What is Schema Markup?
2. Implementing Structured Data using JSON-LD Rich Snippets for Blogs
3. , FAQs,
4. Reviews,
5. Products Testing and Validating Structured Data

Google Ads Advanced 

1. Smart Bidding Strategies (Target CPA,
2. Target ROAS,
3. Maximize Conversions)
4. Performance Max (PMax)
5. Campaigns Setup and
6. Optimization Audience Targeting
7. (Affinity, In-market, Custom Intent

YouTube Ads Advanced 

1. Running Skippable,
2. Non Skippable,
3. Discovery,
4. and Bumper Ads Targeting by Interests,
5. Keywords,
6. Topics,
7. Demographics
8. Video Ad
9. Creative Best Practices A/B Split Testing of Ads (Creative, Placement, AudienceCreative Best Practices 

Facebook, Instagram, LinkedIn Ads

1. Advanced Audience Building (Lookalike Audiences,
2. Custom Audiences) Retargeting Campaign
3. Strategies Lead Generatio & InMail Ads
4. A/B Split Testing of Ads (Creative, Placement, Audience
5. n
6. and Messenger Campaigns
7. LinkedIn Sponsored Content

Ful E-commerce Marketing

Shopify & WooCommerce Setup

Google Ads Overview:

1. Understanding paid advertising.
2. Campaign Setup:
3. Setting up your first Google Ads Campaign.
4. Types of Campaigns:
5. Search Ads,
6. Display Ads.
7. Targeting and Bidding Basics.
8. Basic Remarketing Concepts:
9. Re-engaging website visitors with ads

Google Shopping Ads and Meta Catalog Ads

1. Google Merchant Center Setup
2. Feed Optimization Creating
3. Managing Google Shopping Campaigns
4. Meta (Facebook) Catalog Setup for Dynamic Product Ads 

Full E-commerce Marketing

Dropshipping Essentials

1. Setting Up Dropshipping Stores
2. Supplier Management
3. Basics Automating Order Fulfillment 

Social Media Branding & Management 

1. Strategy Building
2. Developing Personal and Business
3. Brand Identity
4. Organic Content Strategy:
5. Posts,
6. Stories,
7. Reels,
8. Lives
9. Paid Content Strategy:
10. Boosting Key Campaigns

Paid + Organic Synergy

1. How to Amplify
2. Organic Growth with Paid Ads Engagement
3. Campaigns to Build Communities 

Growth Hacking Techniques

1. Viral Marketing Concepts
2. User Acquisition Hacks
3. Referral Marketing Campaigns
4. Behavioral Retargeting Strategies
5. Scarcity and Urgency Triggers 

Lead Generation Strategies

1. B2B vs B2C
2. Lead Generation Tactics
3. Creating Lead Magnets (eBooks, Webinars, Free Courses)
4. Landing Pages for Lead Generation
5. Building and Managing Sales Funnels (Leadpages, ClickFunnels Basics) 

Funnels and A/B Testing

1. Full Funnel Creation (Awareness to Purchase)
2. Understanding Funnel Metrics (CTR, CPA, Conversion Rate)
3. A/B Testing of Landing Pages,
4. Ad Creatives,
5. Email Campaigns 

Affiliate and Blogging Mastery 

1. Authority Blogs
2. Niche Selection Strategy
3. SEO Blogging Techniques
4. Content Calendar Planning for Traffic Growth 

Monetization

1. Google Adsense
2. Approval Process
3. Affiliate Program
4. Joining (Amazon, Commission Junction, ShareASale)
5. Promoting Courses,
6. E-books,
7. Webinars for Passive Income 

Content Strategy and AI Tools

1. Using AI for Content Creation
2. Introduction to ChatGPT,
3. Jasper.ai,
4. Copy.ai
5. Crafting Blog Posts,
6. Social Media Content,
7. Ad Copies with AI 

Content Strategy and AI Tools 

1. Social Media Automation 
2. Tools Overview:
3. Buffer,
4. Hootsuite,
5. Publer
6. Scheduling Monthly Content Calendars
7. Analytics and Reporting Automation 

Email Marketing Automation 

1. CRM Integrations
2. Zoho CRM Setup
3. Hubspot Basics for Marketing Automation 

Email Marketing Automation 

1. Lead Nurturing
2. Behavioral Email Sequences
3. Retargeting
4. Abandoned Cart
5. Customers Drip Campaign Strategy

Advanced Analytics 

Google Analytics GA4 Deep Dive 

Advanced Audience Segments Creation Event Tracking Setup (Form Submissions, Downloads, Video Views

Conversion Tracking 

1. Setting Up Goals
2. Funnels
3. Tag Manager for Tracking Events

Attribution Models 

1. Last Click,
2. First Click
3. , Linear,
4. Time Decay Models Understanding Impact of Multi-Touchpoint Journeys 

ORM and Crisis Management 

1. Building and Managing Brand Reputation Online Strategies for Handling Negative Comments,
2. Reviews,
3. PR Social Listening Tools
4. Overview (Mention, Brandwatch)
5. Crisis Management Planning and Execution

Business Setup & Freelancing Module 

1. Starting a Digital Marketing Agency
2. Business Registration
3. Branding Setting Up a Portfolio
4. Website Pricing Your Services 

Business Setup & Freelancing Module 

1. Legal Basics
2. Contracts,
3. Service Agreements GST/Taxes (Indian and Global Overview) 

Client Acquisition 

1. Proposal Writing
2. Techniques Creating Winning Pitch Decks 

Freelance Profile Setup 

1. Upwork,
2. Fiverr,
3. Freelancer
4. Profile Optimization Tips to Get First 5 Clients Quickly 

Final Practical Assignment 

Choose a Real or Simulated Business Prepare a 360° Digital Marketing Plan Execute Mini Campaigns: SEO, Paid Ads, Email Analyze and Report Results 

Final Presentation before Mentors and Guest Experts